Promotional products are a great way to get your company’s name out in the public sphere. There are many options at your disposal, but custom t-shirt printing is the most popular. Many businesses design custom printed t-shirts with their company logo as giveaways and prizes to the public. It’s a great way to increase brand exposure and awareness while providing value to your potential and existing customers.
From pens and USB sticks to custom t-shirts and tote bags, promotional products have been around for a while. There are so many different options available it can be overwhelming, to say the least. Before delving into any purchases sit back and think about your company’s needs. How will you be using the promotional products? What type of products do your intended targets like to receive? How much money is there in your budget for different products? Are these products for general promotion or for a specific strategy or event? These are all questions you want to ask yourself before committing to anything.
The most common type of promotional activity is to get some custom t-shirt printing services. T-shirts are a great option because they can be useful to the widest audience possible. Everyone needs clothing. And although some people do not wear branded clothing, you still increase the value they place on your company because you provided them with a free gift. This goes a long way in terms of word-of-mouth marketing. Other great options include pens, stickers, backpacks and USB keys, but the list is truly endless.
When you’ve decided on the type of product you want and the amount you are able to order it’s time to decide what goes on the product. A general rule of thumb is to include your company name and logo as the largest element of the design. If you do not have a professional logo, you’ll need to work the cost of this into your budget. Do not skimp on graphic design because this can truly make or break a great promotional product.
And your custom t-shirt printing experiment does not have to end with a simple company name and logo. The nicer/trendier the design of the shirt, the more people will want to buy, and wear, it. This will exponentially increase the return you see on this investment. Try getting a design specifically made for trendy clothing. Also do not be afraid to include promotional messages on the product, as long as it looks nice. Including website information, tag-lines, product information or something similar is a great idea. Do not make the custom t-shirt look like a billboard, but feel free to include messages that will be helpful to your business
Also, if you do have a product-focused t-shirt made, try to be clever about it. Simply slapping a picture of one of your products on a shirt will not do the trick. But if you are able to design an image that is clever, humorous or emotional around a particular product you carry, it magnifies the impact of the custom printed t-shirt.
When you have received your custom t-shirt printing order, be sure to think out a plan for their use. Do not randomly hand them out to strangers (although this can also work in some cases). Think about your target audience and literally target them with these products. Tie the promotional products to some sort of contest to increase engagement with potential customers. Give away the t-shirts with product purchases or with free information packages. Use them in the most effective ways possible and you’ll really notice a difference in your marketing efforts.
Custom t-shirt printing and other promotional product ideas are great for businesses of all types. No matter your industry, you need to get your name out there. Promotional products are a great way of increasing your brand’s exposure and providing real value to your potential customer. Companies that provide their customers with added value, are usually the ones who end up on top.